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[ten][doubtful – go over] Web content vendors also manipulated some attributes throughout the HTML supply of a site within an make an effort to rank properly in search engines.[eleven] By 1997, search engine designers recognized that webmasters ended up making endeavours to rank perfectly within their search engine, and that some webmasters were even manipulating their rankings in search engine results by stuffing webpages with too much or irrelevant keyword phrases. Early engines like google, like Altavista and Infoseek, adjusted their algorithms in an effort to protect against webmasters from manipulating rankings.[twelve]
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